We were introduced to the TRIBE platform this week. Maybe we’ve been missing something over the last few years, but the idea of organising micro-influencers on social media is genius.

B2C companies want to grow their social media channels, but that is usually a slow, organic process, because platform-specific ads tend to convert poorly. TRIBE has enlisted thousands of micro-influencers who promote brands in a way their own followers already know and trust, which drives conversion rates up.

The platform matches each client with micro-influencers in an organised way, and removes all the “barter and trade” discussions that usually come with enlisting an influencer.

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